Snapchat Understands Your Hate Towards Its Redesign But There Is Bad News

Snapchat Understands Your Hate Towards Its Redesign But There Is Bad News

More than 1 million people have signed a petition asking Snapchat to do away with the redesign that it began rolling out to users at the beginning of the year. In a Wednesday response to a petition titled “Remove the new Snapchat Update” that has 1.2 million signatures, Snapchat parent company Snap Inc. wrote, “We hear you, and appreciate that you took the time to let us know how you feel. We completely understand the new Snapchat has felt uncomfortable for many.”

Here are somethings you need to update yourself on about the up and coming Snapchat redesign-

The company went on to explain that many of the features of its freshly designed app — which has separated posts and messages from friends and more professionally produced content — will get better over time.

The Friends page, for instance, will learn which people users interact with more frequently and place them at the top of the list. The Discover page, meanwhile, will show content from brands that a user is most interested in. Other soon-to-come updates will make it easier to customize the experience.

For Snapchat, the redesign is critical to the future of the business. The seven-year-old company spent the last year watching as its stock sunk further and further following its $3.4 billion IPO.

Concerns set in that the company would become more like Twitter, which has struggled to broaden its base, than Facebook. Those worries subsided somewhat when Snap reported Feb. 6 that it added nearly 9 million daily active users during the last three months of 2017, bringing its total audience to 187 million. (That’s still significantly smaller than Instagram’s 500 million daily users.)

Spiegel also acknowledged that the redesign could hurt the app in the short term. When social media platforms change their design, they regularly receive a backlash from their core users. Facebook famously faced a huge revolt after it introduced the News Feed in 2006. Snapchat will now have to wait and see how its redesign impacts that growth. The backlash to the changes has been strong. But the 1.2 million people who have signed the petition represent less than 1 percent of the app’s overall userbase, a sign that the vocal group of dissenters may not represent the opinion of the majority of Snapchat’s audience.

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