Since the news of Coldplay performing in Concert in India has arrived, there has been an excitement amongst the youth all thrilled to watch them rock on their favourite songs. But all dreams of attending the concert came to scratching halt once the prices of the tickets were revealed. Well, reportedly the tickets are going to cost you anything between Rs 25,000 and Rs 5 lakh for show on Mumbai’s MMRDA Grounds on November 19. Not anymore though!
With the launch of the app in India of September 12, Global Citizen will embark on a 15-year-long campaign to mobilise social change in India. The November 19 concert is part of that campaign. They will follow the same format used at their annual celebration in New York where 80% of the tickets are free and the rest will be paid entry.
Fans will have to download the Global Citizen app via iTunes for iPhones and Google Play store for Android gadgets. Once you download the app, you will be notified about ‘Taking Action’. Users of the app will have to fulfill those actions and they will earn points after the completion of every action. After a certain amount of points, users can enter the lottery draw to get tickets for the festival. If the user wins the draw, they will get two tickets. Leading up to the festival dates, Global Citizen will press for various issues. If users don’t win in the first draw, they will have that many opportunities to win.
In its first year, Global Citizen India will offer a wide cross-section of content and actions focused on creating meaningful impacts in the areas of education, equality, and clean water and sanitation. The platform was founded in 2012, and since then, six million ‘actions’ have been taken to solve the challenges the world faces today.
So are you signing up for a free ticket or for the cause?